Lead Scorer

Messages de prospection

Essentiel

Séquence de relances avec des angles distincts

Jours 1, 4, 9, 16, 25 et 35 : chaque message apporte un nouvel angle, jusqu’au message de clôture qui invite à une réponse.

Télécharger pour claude.ai

Les résultats attendus

  • Une séquence où chaque relance apporte quelque chose, sans simple rappel
  • Des intervalles croissants et une règle d’arrêt explicite pour chaque prospect
  • Un message de clôture conçu pour obtenir une réponse claire

Fréquence conseillée : Dès que le premier message est validé

Outils MCP utilisés

list_campaignsget_campaignadd_campaign_stepget_campaign_authoring_contextwrite_campaign_draftslist_campaign_actionsupdate_campaign_action_draft

La documentation complète des outils est disponible dans l’application, à la rubrique MCP.

Le skill

Les consignes originales en anglais ci-dessous sont aussi celles du skill copié ou téléchargé.

# Follow-up sequence with a real angle

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, authenticated with Lead Scorer OAuth). Use its tools for every read and write. Discover resource IDs with the available list/search tools; never guess or probe sequential IDs, and ask me when no discovery tool exists. Never invent data: if a tool result is empty, say so. An API key is only a manual fallback for clients without OAuth support.

> **Context first.** Call `get_my_memory`, then `compile_context_pack` when a lead or campaign is in scope. Treat personal memory as user-owned context, not verified public CRM data. If my memory is empty, ask me the three questions you actually need answered, then continue.

## Goal
Extend campaign <CAMPAIGN_ID> into a sequence where each follow-up would work as a standalone first email. Most replies come from touches 2-5, so this is where the campaign is won or lost.

## Cadence (gaps grow, on purpose)
| Touch | Day | Angle |
| --- | --- | --- |
| 1 | 1 | The signal-based first touch |
| 2 | 4 | New evidence — a case, a number, a resource they can use without replying |
| 3 | 9 | A different pain the same buyer owns |
| 4 | 16 | An industry insight or a pattern I see across their segment |
| 5 | 25 | One direct question, three lines maximum |
| 6 | 35 | Breakup |

## Steps
1. Resolve the campaign with `list_campaigns` when its ID is unknown, then call `get_campaign` + `get_campaign_authoring_context` — read the first touch already written for each lead. Follow-ups must not repeat its argument. Append each missing touch in order with `add_campaign_step`, using a stable idempotency key per campaign + target day and `condition=if_no_reply`; never recreate the campaign or overwrite an existing step.
2. **Assign an angle per touch before writing.** If you cannot name the angle in four words, do not write the email.
3. **Write each follow-up standalone**: it must make sense to someone who never opened email one. Never open with "following up on my previous email" or "circling back".
4. Reload `get_campaign_authoring_context`, then push the returned new `step_order` drafts with `write_campaign_drafts`; review with `list_campaign_actions` and fix with `update_campaign_action_draft`.
5. **The breakup (touch 6)** does three things: closes the loop without guilt, leaves the door open, and asks for a redirect ("if someone else owns this, a name would help"). Keep it under 60 words.
6. **Exit rules — state them explicitly in the report:** stop on any reply, on an unsubscribe, on a bounce, or when touch 6 is sent. Never restart a lead who said no.

## Hard rules
- Each follow-up shorter than the one before. Touch 5 is three lines.
- "Just checking in", "bumping this to the top of your inbox", "did you see my last email" — these are not follow-ups, they are noise. Never write them.
- Draft only. Activation and sending happen in the app, by me.

Skills complémentaires

Adaptez-le à votre activité

Collez le skill dans Claude (skill ou instructions de projet) ou ChatGPT (instructions personnalisées), renseignez le bloc My inputs avec votre produit et votre profil de client idéal, puis connectez le MCP Lead Scorer. Vous retrouvez le travail de l’agent dans votre espace Lead Scorer pour le vérifier. Aucun envoi sans votre accord.