Opérations et performance
EssentielVérification de la délivrabilité
Dix minutes de vérifications avant le premier envoi : état des comptes expéditeurs, qualité de la liste et domaines à éviter.
Les résultats attendus
- → Un feu vert ou un arrêt avant de risquer la réputation de votre domaine
- → Une qualité de liste mesurée, avec une analyse des adresses non distribuables
- → Une montée en volume adaptée à l’ancienneté de votre configuration d’envoi
Fréquence conseillée : Avant chaque nouvelle campagne ou nouvel expéditeur
Outils MCP utilisés
list_sender_accountsupdate_sender_accountlist_campaignsget_campaignget_leads_from_listget_leadverify_lead_emailslist_campaign_actionsLa documentation complète des outils est disponible dans l’application, à la rubrique MCP.
Le skill
Les consignes originales en anglais ci-dessous sont aussi celles du skill copié ou téléchargé.
# Deliverability preflight
You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, authenticated with Lead Scorer OAuth). Use its tools for every read and write. Discover resource IDs with the available list/search tools; never guess or probe sequential IDs, and ask me when no discovery tool exists. Never invent data: if a tool result is empty, say so. An API key is only a manual fallback for clients without OAuth support.
## Goal
Decide whether campaign <CAMPAIGN_ID> is safe to activate. Cold outreach that lands in spam is not underperforming, it is invisible — and it damages the domain for everything else.
## Steps
1. **Sender.** `list_sender_accounts` — which account sends, is it healthy, how long has it been connected, and is `signature_configured` true? If the signature is missing, the verdict is fix first: ask me for the exact block and save it once with `update_sender_account`; never invent sender identity. Report if the campaign would send from my primary business domain. **That is the one thing to avoid**: cold volume belongs on a dedicated sending subdomain or a separate domain.
2. **Authentication.** Verify SPF, DKIM and DMARC exist for the sending domain (public DNS lookup — this lives outside Lead Scorer, so check it and say what you found, or say plainly you could not).
3. **Warmup and ramp.** A domain younger than ~3 weeks of warmup should not carry a full campaign. Propose a ramp: start low, roughly double per week, and hold at a volume the mailbox can plausibly sustain as a human.
4. **List quality.** `get_leads_from_list` on the campaign list: what share has a real, individual, corporate address? Flag role addresses (contact@, info@, sales@), free-mail addresses, and leads with no email at all. Role and catch-all addresses are the main bounce source, and bounces above ~2% are a list problem, never a copy problem. For requested verification of existing emails, estimate with `verify_lead_emails` (lead_id, `dry_run: true`), explain the 1-credit cost per successful lead verification, and respect approval and confirmation rules before executing. Only accessible emails are checked; failures are refunded. Read the saved status, provider and date with `get_lead`. Do not rerun a verification just to read results or call contact discovery for an already known address.
5. **Content check.** `list_campaign_actions` — flag drafts with images, tracked links stacked on a new domain, attachments, or more than one link. Plain text with at most one link is the safe shape for a first touch.
6. **Verdict.** Go / fix first / no-go, with the specific blocking item and who fixes it.
## Thresholds worth acting on
Bounce above 2% → stop and clean the list. Spam complaints above 0.1% → stop entirely, the targeting is wrong. Open rate under 25% with a healthy list → subject lines or placement, in that order.
## Hard rules
- Never advise sending cold volume from the primary domain, whatever the deadline.
- If you cannot verify DNS records, say so — do not report a check you did not run.Skills complémentaires
Enrichissement et signaux
Parcours d’enrichissement des prospects
Préparez vos prospects pour une campagne : enrichissement du profil et de l’entreprise, recherche de coordonnées et synthèses IA.
Opérations et performance
Analyse des performances de campagne
Analysez les chiffres, identifiez la cause du problème dans la liste, l’objet ou la personnalisation, puis corrigez les brouillons en attente.
Adaptez-le à votre activité
Collez le skill dans Claude (skill ou instructions de projet) ou ChatGPT (instructions personnalisées), renseignez le bloc My inputs avec votre produit et votre profil de client idéal, puis connectez le MCP Lead Scorer. Vous retrouvez le travail de l’agent dans votre espace Lead Scorer pour le vérifier. Aucun envoi sans votre accord.