Lead Scorer

Outreach & prospecting

Lead enrichment pipeline

Turn a raw list into campaign-ready leads: profile + company enrichment, contact finding, AI summaries.

What you get

  • Every lead enriched (profile, company, email) before outreach
  • AI summary + insights per lead, ready for personalization
  • Honest handling of async results and failures

Suggested cadence: After each sourcing run

MCP tools used

get_leads_from_listenrich_leadsenrich_companyfind_lead_contact_infoget_leads_pending_ai_enrichmentsubmit_lead_ai_enrichment

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Lead enrichment pipeline

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Take list <LIST_ID> from raw to campaign-ready: enriched profiles, found emails, and an AI summary per lead.

## Steps
1. **Inventory.** `get_leads_from_list` — count who has a LinkedIn URL, an email, an enriched profile.
2. **Profile + company enrichment.** Call `enrich_leads` lead by lead (small batches; a big batch that half-fails is harder to retry). Enrichment REQUIRES the lead to have a linkedin_url — skip and report those without one. Use `enrich_company` for companies with a LinkedIn but no data.
3. **Contact finding.** `find_lead_contact_info` for leads without an email. Results can be ASYNC: re-read the list later via `get_leads_from_list` instead of assuming failure.
4. **AI layer.** `get_leads_pending_ai_enrichment`, then for each: write a 3-4 line summary and 2-3 actionable insights (angle to open with, risk, timing) from the enriched data, and store them with `submit_lead_ai_enrichment`.
5. **Reconcile.** Enrichment data is the source of truth: if it contradicts what web research said (role changed, company pivoted), update your notes and say so.
6. **Report.** Enriched / emails found / AI-summarized / skipped (and why).

## Hard rules
- One lead at a time on enrichment writes; never fire-and-forget a 500-lead batch.
- No outreach here. This skill ends when the list is ready.

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.