Lead Scorer learns how you work, finds the decision-makers with a reason to talk to you now, scores each one with its reasons, and drafts the LinkedIn and email messages. Nothing is sent until you approve. Run it in the app or from your AI (Claude or ChatGPT).
No credit card, no commitment · Offered by Miljan and Pierre-Ange
Nathalie B.
HR director · Industrial group, 450 people
Hello Nathalie, appointing twelve managers at once is often when the first-year support gets decided…
Send us your LinkedIn profile and two sentences about your offer. We find 50 decision-makers who match your target, score each one with the reason why, and hand them over in your own Lead Scorer account.
Offered by Miljan and Pierre-AngeClaire M. · Sales director
Industrial SME · 80 people
Hiring 2 sales reps, no prospecting tool
Thomas R. · Founder
B2B agency · 12 people
Posted about struggling to find clients
Sophie L. · Head of Growth
HR SaaS · 45 people
Recent funding round, building a sales team
Illustrative example: fictional people, real columns.
Lead Scorer fixes all three with an autonomous distribution engine that works from real, official data, sanitizes placeholders and email HTML, and keeps you in control of approval.
Research eats your week: finding the right companies, the real decision-maker, and something true to say takes hours per lead.
AI tools invent things: generic “personalization” and hallucinated company facts get spotted instantly and ignored.
Outbound alone doesn’t land: without content and warm signals behind your name, even perfect messages get ignored.
What the agent does while you build
Tell the agent who you sell to, what qualifies a lead, and what disqualifies one, in plain language. No filters to build.
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Every company is scored against your ICP and every decision-maker is scored too. Off-target leads are rejected with a reason.
Personalized LinkedIn + HTML email sequences anchored on real facts and checked against a versioned quality playbook.
Review the run, approve the drafts, hit launch. Replies land in one inbox and flow into a Pipedrive-style pipeline.
Bruno Raynal, international mentor-coach. In 30 minutes, on his own offer, Lead Scorer turns his positioning, proof and content into scored prospects, then into LinkedIn and email messages.
FOCSIE Conseil
Website + team page
EP-HR Consulting
Website + team page
Atlas RH Partners
Website + team page
Recruitment agency, 3–11 staff, Recruitment: exact match.
Current leadership role supported by a source.
Off-ICP lead rejected before any credit is spent.
Hello Camille, you train recruitment consultants: candidate screening and interview summaries are tasks where AI saves hours. The OPCO Atlas plan funds 80% of the training. Do you have 15 minutes to check eligibility?
Why this message
To contact 7
Camille M.Thomas L.Sarah B.Replied 3
Camille M.Thomas L.Sarah B.Meeting 1
Camille M.Cold outreach opens doors. Content and warm signals are why people answer. Lead Scorer runs both sides from one place: one brief, one pipeline, one inbox.
Your inbound agent listens while the SDR talks.
Turn any LinkedIn post or event into a lead list.
The content side of distribution, planned, not improvised.
Replies, engagers and signals all land in the same CRM pipeline, scored against the same ICP the SDR uses.
Connect Lead Scorer to Claude or ChatGPT and let your AI pilot your outreach and your content creation. This isn’t a bolted-on integration: Lead Scorer was designed for AI from day one. Every feature ships as an MCP tool, so your assistant doesn’t just answer questions about your pipeline. It works it.
60+ MCP tools · Claude · ChatGPT · Claude Code · Codex, included in every plan, even Free.
Find 20 Paris recruiting agencies, get a campaign launch-ready, and keep my LinkedIn alive next week.
Done: 18 companies scored ≥ 8/10, campaign drafted with 36 messages awaiting your approval, and 3 posts scheduled Tue / Thu / Fri.
Sending and campaign launch always stay behind your approval.
Connecting the MCP gives your AI the tools. The skills library gives it the method: 25 copy-paste playbooks for Claude and ChatGPT, covering the whole motion: source a vertical, enrich it, write a cold email that survives the swap test, run the follow-up cadence, send LinkedIn notes inside the real limits, then score every draft before it ships.
Foundations · Sourcing & audiences · Enrichment & signals · Outreach messaging · LinkedIn outreach · Content engine · Ops & performance
Free, no account needed to read them. Nothing sends without your approval.
The agent doesn’t only find new accounts. Point it at the network you already have: it scores every connection against your ICP so you know exactly who to reach first.
Upload a LinkedIn CSV or use the Chrome extension: connections become structured leads in minutes.
Business context, role and verified email added automatically, with the same enrichment the agent uses.
Each contact scored against your ICP, exactly like the agent scores brand-new accounts.
Hand the top scores to your outreach agent for a personalized LinkedIn + email sequence.
No borrowed customer logos, no five-star quotes from people who don’t exist, no invented conversion numbers. A product that tells you not to trust AI output blindly shouldn’t ask you to trust its marketing blindly either, so every claim below is one you can verify without an account.
mcp.lead-scorer.com/mcp, OAuth 2.1. Connect Claude, Claude Code, ChatGPT or Cursor on the free plan and list the tools yourself, before you pay us anything.
How to connect itLead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Explore the discovery workflowEvery playbook we run is downloadable as raw markdown, covering 86 MCP tools. Read the exact prompts and judge the method before you create an account.
Browse the libraryLuna follows the same versioned outreach rules in onboarding, agents, and the MCP. Each draft shows its ingredients: the pain point, the enrichment used, and the angle.
Nothing leaves your account until you approve it. You set the daily cap and the sending window, and every run replays step by step so you can see what the agent did and why.
What shipped and when, in plain language, plus the full documentation, open to any human or model that wants to read it.
See what shippedBrief, discovery from the web, lead approval, enrichment, two-level scoring, versioned playbook checks, sequence ready: that is the exact sequence every run goes through, and every one of your own runs replays step by step in the app, with the reason each lead was kept or rejected. The numbers in the illustration are an example. The steps are not.
Walk through a runUsing Lead Scorer already? We’d rather publish your words than ours: tell us what it actually did for you, and it goes here with your name on it.
Import and organize your LinkedIn network free forever, even from Claude or ChatGPT via MCP. Paid plans add the AI layer: enrichment, scoring, signals, drafting and the outbound SDR that runs it all.
Free forever
Your network, structured and ready to work. Upgrade only when you want the AI to take over.
Start free1 email + 1 LinkedIn · 1,000 credits · €40 AI included
Everything in Free, plus:
Acquisition strategy setup · monthly campaign review · Pro included
Everything in Pro, plus the service:
| Feature | Free €0 | Pro €99/mo | Done for You €299/mo |
|---|---|---|---|
| CRM & workspace, free forever | |||
| LinkedIn CRM: leads, companies, lists, segments, tags | Yes | Yes | Yes |
| Network import: LinkedIn CSV + Chrome extension | Yes | Yes | Yes |
| Pipedrive-style pipeline, lead timeline & notes | Yes | Yes | Yes |
| CSV export | Yes | Yes | Yes |
| MCP server: Claude, ChatGPT, Claude Code & more | Yes | Yes | Yes |
| AI research & qualification | |||
| Credits / month | – | 1,000 | 1,000 |
| Web discovery and source verification | Yes | Yes | |
| AI enrichment: business model, roles, verified emails | Yes | Yes | |
| Two-level scoring: company ICP + decision-maker | Yes | Yes | |
| Signals: post radar & LinkedIn audience capture | Yes | Yes | |
| One-time credit packs (pay-as-you-go) | Yes | Yes | Yes |
| Autonomous outbound | |||
| Outbound SDR agent: brief → ready-to-launch campaign | Yes | Yes | |
| Luna drafting + versioned quality playbook | Yes | Yes | |
| AI budget included / month | – | €40 | €40 |
| Email inboxes (2-click OAuth) | – | 1 | 1 |
| LinkedIn accounts | – | 1 | 1 |
| Unified reply inbox + campaign pipeline | Yes | Yes | |
| Replayable run timeline + approvals | Yes | Yes | |
| Daily drip mode | Yes | Yes | |
| Done-for-you service | |||
| 1-hour acquisition interview and setup | Yes | ||
| Strategy implemented for you | Yes | ||
| 1-hour monthly performance review | Yes | ||
| Campaign iteration every month | Yes | ||
Prefer pay-as-you-go? One-time credit packs start at €49 for 1,000 credits: enrichment & scoring without a subscription. The monthly AI budget on Solo, Pro and Scale covers Luna drafting and scoring, with no surprise overage.
These tools send the outreach you build. Lead Scorer builds it for you, finding accounts from real data and writing the messages, so you review instead of operate.
| Capability | Lead Scorer | lemlist | La Growth Machine | Waalaxy | Apollo |
|---|---|---|---|---|---|
| Finds & researches your leads | Yes | No | No | No | No |
| Where the lead data comes from | Web discovery, company sites and LinkedIn | Own B2B database | LinkedIn + enrichment | Your LinkedIn | 275M-contact database |
| Messages written from real facts | Yes | AI assist | Templates | Templates | AI assist |
| Qualifies & scores before sending | Yes | No | No | No | Filters |
| LinkedIn + email in one sequence | Yes | Yes | Yes | LinkedIn-first | Email-first |
| Built-in CRM pipeline | Yes | Partial | No | No | Yes |
| Web discovery and source verification | Yes | No | No | No | No |
| Content creation & publishing calendar | Yes | No | No | No | No |
| Drivable by Claude / ChatGPT (MCP) | Full product | Partial | No | No | Partial |
| Starting price | €99/mo | €55/mo | €60/mo | €56/mo | €49/mo |
You shipped it. Now get the first customers.
Brief the agent once. It finds the accounts, writes the messages, keeps your LinkedIn cadence alive, and hands you campaigns to approve, in the app or straight from Claude.
Run repeatable outbound for every client
Turn each client brief into a repeatable workflow. Find and score the right accounts, draft tailored campaigns, and keep every client pipeline organized from one workspace.
A teammate that drips every day
Set it to 5 leads a day. It discovers, scores, writes and queues; you review and launch. Scale from 5 to 50 as the replies come in.
An AI SDR (Sales Development Representative) is an autonomous agent that runs outbound prospecting end to end: it finds the right companies, identifies the decision-maker, scores fit, writes personalized messages, and sequences outreach across channels. Lead Scorer’s AI SDR does all of this from real, official data, drafts with a versioned outreach playbook, sanitizes placeholders and email HTML, then waits for you to review and launch. It’s built and priced for one person: solo founders and indie hackers, from €99/month rather than the $300–$1,000/month of enterprise AI SDRs.
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Lead Scorer scores both the account and the person. The company ICP score answers “does this account fit what I actually sell?” and the decision-maker score answers “is this the right person to reach?”. Scoring adapts to your product and qualification criteria rather than generic rules, and off-ICP leads are filtered out before you spend a credit contacting them.
Luna drafts every LinkedIn and HTML email message with a versioned outreach playbook shared by onboarding, internal agents, and the MCP. Placeholder cleanup and safe HTML normalization run before the draft reaches your review queue; your configured signature is appended once by the email transport.
Yes. Nothing sends automatically. The agent prepares the full campaign (leads, sequence, and drafts) and shows each message with its “ingredients” (the pain point, the enrichment used, the angle). You approve in bulk or edit, then hit launch. You can also enable a daily drip so a few new leads are discovered, written and queued each day for your review.
LinkedIn and email. Connecting an inbox takes two clicks via OAuth, with no DNS records or deliverability setup to configure, and you can connect a LinkedIn account on the Pro and Scale plans. You control the daily cap and sending window, so outreach stays a slow, qualitative drip rather than spray-and-pray.
The LinkedIn CRM is free forever, with no credit card and no trial clock. Pro costs €99/month and includes 1 email account, 1 LinkedIn account, 1,000 enrichment credits and €40 of AI budget. Done for You keeps every Pro capacity and adds a one-hour setup interview, implementation of your acquisition strategy, and a one-hour review and iteration every month. Its live price and remaining spots are shown in the pricing cards. Annual billing gives 12 months for the price of 10.
Yes. The core CRM is free forever: import your LinkedIn network via CSV or the Chrome extension, manage leads and companies, build lists and segments, work your Pipedrive-style pipeline with lead timeline and notes, and export everything to CSV. Free accounts can even connect the MCP server and drive the CRM from Claude or ChatGPT. The outreach agents, AI enrichment and scoring run on a subscription plan or pay-as-you-go credits. Lead Scorer started as a LinkedIn CRM with AI scoring and has grown into a full AI SDR on top of that foundation.
Yes. Connect Claude, ChatGPT, Cursor or another MCP-compatible agent to manage your Lead Scorer workspace. The MCP server is available on the free plan; paid operations follow the same subscription and credit rules as the app.
No, outbound is one half of the engine. The Signals hub runs the inbound side: the Radar watches LinkedIn posts and topics around your product and hands you scored signals with a suggested reply, and Audience capture turns the reactions and comments of any LinkedIn post or event into deduped, enriched, scored leads. Content Studio (early access) closes the loop: market watch feeds an editorial backlog, a publishing calendar with LinkedIn-style previews, and a media library. Inbound and outbound share the same CRM, scoring and inbox: one distribution engine, and Claude or ChatGPT can drive all of it over MCP.
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Yes. Lead Scorer doesn’t spray automated actions: you approve every message, set daily caps and a sending window, and connect your account via OAuth. Outreach is designed as a slow, human-paced drip, and your data is stored securely and filtered per user so no one else can see your contacts.
Brief the agent once, or let Claude drive it over MCP. It finds your customers, scores them, writes the messages and queues them; you approve before anything sends. Free CRM, agents from €99/month.