Lead Scorer vs the world.

Apollo sells a 270M-contact database with sequences on top. Lead Scorer sells an agent that finds the accounts, scores them and writes the messages. For one person, the difference shows up in what the entry plan physically cannot do.

Clay is the deepest enrichment orchestrator on the market and it does not send a single message. Lead Scorer does the research and the sending in one subscription. The real question is how many tools you want to run before a prospect hears from you.

Instantly is a strong, genuinely cheap email sender. It is also the widest gap in our 17-tool survey between what the pricing page says and what a month costs — and it has no LinkedIn channel at all.

Smartlead has the lowest published entry price of the 17 tools we priced, and it anchors the cheapest complete month too — $111.34 across three vendors. That number is the floor of this whole market, which makes it the right thing to compare anything against.

Lemlist is one of the best multichannel sequencers there is. The thing to know before you budget: the plan that adds LinkedIn also changes the billing unit from workspace to seat.

Waalaxy is the LinkedIn automation tool most French founders try first, and the only one in our survey that publishes its LinkedIn quotas. It is also the one whose advertised entry price buys the fewest channels.

Sales Navigator is the best targeting layer in B2B and it contacts nobody. Lead Scorer finds the accounts, scores them and writes the messages. They sit at different points of the same motion — but only one of them is a monthly line you can drop.

Ava is the best-known AI SDR on the market. As of 2026-08-09 Artisan publishes no price at all, and its own blog post explains why. That is the comparison.

11x publishes its price, which already puts it ahead of half this category. It publishes $3,750 a month, annual commitment mandatory, on a page you can only reach if you already know the URL.

AiSDR is the most transparent of the pure-play AI SDRs: real numbers on every tier, LinkedIn from the entry plan, infrastructure genuinely bundled. It is also $720/month once your month is 500 prospects.

Breakcold is a social-selling CRM: it keeps your pipeline warm and sends the sequences you write. Lead Scorer is an outbound agent with a free CRM under it. The overlap is the contact list; everything above it is different work.

Folk is the most pleasant contact CRM in this comparison and it does not prospect for you. Lead Scorer keeps a CRM free underneath an agent that finds, qualifies and writes. They overlap on intake and diverge on everything after it.