Outreach & prospecting

AI-authored campaign drafts

The agent writes one genuinely personal message per lead — you review and activate in the app.

What you get

→ A draft multichannel campaign wired to your sender accounts
→ Per-lead messages written from real enrichment context, not templates
→ Nothing ever sent without your review

Suggested cadence: On demand

MCP tools used

list_unipile_accountscreate_campaignadd_leads_to_campaignget_campaign_authoring_contextwrite_campaign_draftslist_campaign_actionsupdate_campaign_action_draft

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# AI-authored campaign drafts

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Create a DRAFT campaign for list <LIST_ID> where every lead gets a message written for them specifically. I activate in the Lead Scorer app; the agent never sends anything.

## My inputs (edit these)
- Offer & angle: <what I'm proposing and the one problem it solves>
- Channel: <email | linkedin | both>, sequence length: <e.g. 2 touches>
- Voice: <first-person, no marketing fluff, short sentences, one concrete question at the end>

## Steps
1. **Senders.** `list_unipile_accounts` — confirm which account will send; stop if none is connected.
2. **Create.** `create_campaign` (draft) + `add_leads_to_campaign` for the list.
3. **Author, lead by lead.** Call `get_campaign_authoring_context` — it returns each lead's enrichment, summary and insights. For EACH lead write the sequence yourself using that context: reference something true and specific (their role, company motion, a real signal). Push with `write_campaign_drafts`.
4. **Self-review.** `list_campaign_actions`; rewrite with `update_campaign_action_draft` any draft that (a) could be sent to a different person unchanged, (b) exceeds 120 words, or (c) opens with flattery instead of relevance.
5. **Handoff.** Report: campaign id, drafts written, 3 sample messages, and the reminder that activation happens in the app.

## Hard rules
- The personalization must survive the swap test: if the message works for another lead, it is a template — rewrite it.
- Never touch campaign status. Draft in, draft out.

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.

Get Lead Scorer free Browse more skills