Lead Scorer

Outreach messaging

Core

Follow-up sequence with a real angle

Day 1 / 4 / 9 / 16 / 25 / 35 — every touch carries a new angle, and the breakup email is the one that gets answers.

Download for claude.ai

What you get

  • A full sequence where each follow-up stands alone, no “just checking in”
  • Increasing gaps and an explicit exit rule per lead
  • A breakup email that reliably surfaces the real answer

Suggested cadence: Right after the first touch is approved

MCP tools used

get_campaignget_campaign_authoring_contextwrite_campaign_draftslist_campaign_actionsupdate_campaign_action_draft

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Follow-up sequence with a real angle

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

> **Context first.** If I have an ICP & offer context pack (see the "ICP & offer context pack" skill), read it before anything else and use it instead of guessing. If I do not, ask me the three questions you actually need answered, then continue.

## Goal
Extend campaign <CAMPAIGN_ID> into a sequence where each follow-up would work as a standalone first email. Most replies come from touches 2-5, so this is where the campaign is won or lost.

## Cadence (gaps grow, on purpose)
| Touch | Day | Angle |
| --- | --- | --- |
| 1 | 1 | The signal-based first touch |
| 2 | 4 | New evidence — a case, a number, a resource they can use without replying |
| 3 | 9 | A different pain the same buyer owns |
| 4 | 16 | An industry insight or a pattern I see across their segment |
| 5 | 25 | One direct question, three lines maximum |
| 6 | 35 | Breakup |

## Steps
1. `get_campaign` + `get_campaign_authoring_context` — read the first touch already written for each lead. Follow-ups must not repeat its argument.
2. **Assign an angle per touch before writing.** If you cannot name the angle in four words, do not write the email.
3. **Write each follow-up standalone**: it must make sense to someone who never opened email one. Never open with "following up on my previous email" or "circling back".
4. Push with `write_campaign_drafts`; review with `list_campaign_actions` and fix with `update_campaign_action_draft`.
5. **The breakup (touch 6)** does three things: closes the loop without guilt, leaves the door open, and asks for a redirect ("if someone else owns this, a name would help"). Keep it under 60 words.
6. **Exit rules — state them explicitly in the report:** stop on any reply, on an unsubscribe, on a bounce, or when touch 6 is sent. Never restart a lead who said no.

## Hard rules
- Each follow-up shorter than the one before. Touch 5 is three lines.
- "Just checking in", "bumping this to the top of your inbox", "did you see my last email" — these are not follow-ups, they are noise. Never write them.
- Draft only. Activation and sending happen in the app, by me.

Pairs well with

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.