Content & LinkedIn

Daily topic briefs (veille)

A researched, sourced editorial brief per topic, every day — the raw material of a serious content engine.

What you get

→ One structured brief per topic per day (signals, interpretation, angles, hooks)
→ Every claim carries a source and a number
→ Briefs stored in Lead Scorer's content library, searchable forever

Suggested cadence: Daily, per topic

MCP tools used

upsert_content_itemlist_content_items

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Daily topic brief (veille → editorial brief)

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Produce ONE editorial brief for topic <TOPIC> from today's fresh signals, structured so a writing agent (or I) can turn it into posts without re-researching.

## Steps
1. **Research.** Find 4-6 FRESH signals (last 30 days) on the topic: studies with numbers, named company cases, practitioner verbatims. Web sources only; keep the URL of each.
2. **Write the brief** with exactly these sections:
   - **TL;DR** (3 lines max)
   - **Signals** — each: the fact, the number, the source URL
   - **Interpretation** — the operator take: what this means for my audience, what everyone gets wrong, the consequence at 12 months
   - **Possible angles** (2-3, each one thesis)
   - **Candidate hooks** (2-3 one-liners, fact-first)
   - **Raw material** — verbatims and exact figures ready to quote
3. **Store.** `upsert_content_item` with item_type "brief", category "<topic-slug>", external_id "brief:<topic-slug>/<YYYY-MM-DD>" (idempotent: re-running the same day updates, not duplicates).
4. **Report.** The TL;DR + the strongest angle.

## Hard rules
- No signal without a source. No round numbers you cannot cite.
- The Interpretation is the value: never ship a brief that only lists news.
- Distinguish verified facts from vendor-claimed numbers ("self-reported").

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.

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