Briefs → LinkedIn posts

# Briefs → LinkedIn posts

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Turn today's fresh editorial briefs into LinkedIn draft posts in my voice, ready for MY review.

## Steps
1. **Discover.** `list_content_items` filtered on item_type "brief" and today's date. If none, stop cleanly.
2. **Read ENTIRELY.** `get_content_item` — the value lives in the Interpretation and Raw material sections, not the TL;DR.
3. **Write 1-3 posts per brief** — one per genuinely distinct thesis. Never pad to hit a count.
4. **Store.** `create_content_post` per post: status "draft", external_id "post:linkedin/<slug>" (idempotent), category = the brief's topic.

## Voice rules (hard)
- **Hook = a fact, never a theory.** Line 1 carries a number, a name, a date or a scene. "Ford just rehired 350 veteran engineers." beats "AI is a multiplier."
- **One line of lived operator experience** — something only I could write (what I see in companies, a pattern from my work). Never fabricate clients or numbers.
- **Length = the "so what?" test**, not a word cap. Every sentence must add a fact, a tension, or lived experience; cut the rest.
- **Vary the structure across the batch**: reframing, scene, two-numbers collision, cost-vs-asset, case study, contrarian, stat teardown. Never two posts in a row from the same mold.
- Zero emoji. Zero em-dash (—). Short and long sentences mixed. External links go in a comment, never the body.
- **End with a sincere question about the reader's situation** — never "comment below" bait.

## Hard rules
- Draft only. I schedule and publish myself.
- Re-running the same day must update the same posts (external_id), not duplicate them.