Lead Scorer

Outreach & prospecting

Daily vertical prospecting

One new niche every day: source real companies and decision-makers, land them in a clean list.

What you get

  • A fresh, deduplicated list of companies + contacts per vertical
  • Coverage tags so the agent never re-does the same segment
  • Runs unattended as a daily scheduled task

Suggested cadence: Daily, morning

MCP tools used

get_lead_listscreate_listcreate_companycreate_leadadd_leads_to_listadd_tags_to_leadupdate_lead_linkedin

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Daily vertical prospecting

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Each run covers ONE new vertical (a niche, industry segment, or country) for my product and turns it into a clean list of companies + decision-makers in Lead Scorer.

## My inputs (edit these)
- Product: <what I sell, in one line>
- ICP: <company size, geography, buyer role>
- Vertical rotation: pick the next uncovered vertical from <my list of verticals>, or propose the next logical one.

## Steps
1. **Check coverage.** Call `get_lead_lists` and look at my existing list names and tags. Never redo a vertical that already has a list; announce which vertical you picked and why.
2. **Source companies (web research).** Find 15-30 real companies in the vertical that match the ICP. Only companies you can verify exist (site, LinkedIn, registry). No directories, no dead brands.
3. **Source people.** For each company, identify 1-2 decision-makers matching the buyer role. Real names with a verifiable LinkedIn profile only. NEVER guess a LinkedIn handle — if you cannot verify it, store the lead without one.
4. **Write to Lead Scorer.**
   - `create_list` named "<VERTICAL> — <today's date>".
   - `create_company` for each company (it dedups by LinkedIn username), then `create_lead` for each person, `add_leads_to_list`.
   - Tag every lead with the vertical name via `add_tags_to_lead` — tags are the coverage ledger.
5. **Report.** Companies found / created / already existing, leads created, and which vertical to do tomorrow.

## Hard rules
- Quality over volume: 15 verified leads beat 50 guessed ones.
- If `create_lead` returns authorized:false or already_exists, move on — never force.
- No outreach in this skill. Sourcing only; campaigns are a separate decision.

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.