ICP & offer context pack

# ICP & offer context pack

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Produce ONE context block that every other skill reads before it sources, scores or writes anything. Without it, each agent re-invents my positioning slightly differently and the outreach drifts.

## Steps
1. **Look at reality before asking me.** `list_products` (what I already sell, as the CRM knows it), `get_lead_lists` and `list_tags` (who I have actually been targeting). Show me the gap between what I say I sell and who is in the CRM.
2. **Interview me.** Ask these, one at a time, and push back on vague answers:
   - What do I sell, in one sentence a customer would recognize?
   - Which problem does the buyer already know they have? (If they do not know it, outreach is education, and that is a different motion.)
   - Who signs, who blocks, who uses?
   - What makes a company an obvious fit — size, stack, motion, geography, moment?
   - **What disqualifies one?** Push until I give at least three real disqualifiers.
   - Which buying triggers mean "now" rather than "someday"?
   - What proof can I show — named customer, measured result, public case? What can I NOT claim publicly?
   - How do I talk: tu/vous, formal, first-person, jargon tolerated or not?
3. **Write the pack** with exactly these sections: Offer · ICP · Buying triggers · Disqualifiers · Proof points (each with source) · Forbidden claims · Voice rules.
4. **Store it.** `create_product` with the offer and value proposition so the agents and the in-app SDR work from the same definition. Keep the full pack as text for me to paste at the top of the other skills.
5. **Report.** The pack, plus the three answers you found weakest — those are what will break the outreach later.

## Hard rules
- Disqualifiers are mandatory output. A skill without them fabricates fit.
- A proof point I cannot name publicly is not a proof point. Move it to Forbidden claims.
- Do not soften my words into marketing copy. This pack is internal, and specificity is the whole value.