Lead Scorer

LinkedIn outreach

Core

Post-accept LinkedIn follow-up

The message after the accept — the one most people never send, or send as a pitch three seconds later.

Download for claude.ai

What you get

  • A short value-first message once the connection is live, not an instant pitch
  • Two follow-ups with genuinely different angles, then a clean stop
  • Every message tied back to the signal that earned the accept

Suggested cadence: Every 2-3 days, on accepted connections

MCP tools used

get_leadget_lead_postsget_campaign_authoring_contextwrite_campaign_draftslist_campaign_actionsupdate_campaign_action_draft

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Post-accept LinkedIn follow-up

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

> **Context first.** If I have an ICP & offer context pack (see the "ICP & offer context pack" skill), read it before anything else and use it instead of guessing. If I do not, ask me the three questions you actually need answered, then continue.

## Goal
Write the sequence that runs after someone accepts my connection request. The accept is permission to talk, not permission to pitch.

## Cadence
| Touch | When | Job of the message |
| --- | --- | --- |
| 1 | Accept + 2 days | Continue the thread the note opened. Give something — an observation, a resource, a question about their situation. No ask. |
| 2 | + 5 days | A different angle: a pattern I see in their segment, or a concrete result from a comparable company. One low-friction question. |
| 3 | + 12 days | Close the loop. Name that I will stop, leave the door open, offer the redirect. |

## Steps
1. `get_lead` and `get_lead_posts` to recover the signal used in the connection note and check whether anything changed since (new post, new role — that becomes touch 1).
2. `get_campaign_authoring_context` for the enrichment and insights; write each touch per lead, never as a template.
3. Push with `write_campaign_drafts`, review with `list_campaign_actions`, fix with `update_campaign_action_draft`.
4. **Report** the sequence per lead with the angle of each touch named in four words.

## Writing rules
- 400-600 characters per message. LinkedIn is a chat window, not an inbox.
- Touch 1 contains no ask at all. If you cannot give something without asking, the lead was not ready for a connection request.
- No voice notes, no attachments, no calendar link before touch 2.
- Never open with "Thanks for connecting!" followed by a pitch. That is the single most ignored message on the platform.

## Hard rules
- Stop the sequence on any reply — hand it to the reply-triage skill.
- Three touches maximum, then the lead exits. Silence after three is an answer.
- Draft only. I send.

Pairs well with

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.