Content & LinkedIn

Stop-scroll visuals

One branded typographic poster per approved post — a single idea, a single number, consistent identity.

What you get

→ A 1080×1350 branded poster attached to each approved post
→ Variety enforced across the feed (hero number, bars, before/after, quote…)
→ Rendered locally, uploaded and attached via MCP in one step

Suggested cadence: After approving posts

MCP tools used

list_content_postsupload_content_media

Full tool documentation lives in the app: Lead Scorer → Setup → MCP.

The skill

# Stop-scroll visuals for approved posts

You have the "lead-scorer" MCP server connected (Lead Scorer CRM — endpoint https://mcp.lead-scorer.com/mcp, Bearer key created in Lead Scorer → Settings). Use its tools for every read and write. Never invent data: if a tool result is empty, say so.

## Goal
Give every approved post ONE typographic poster (1080×1350) that makes the feed recognizable and stops the scroll — never decorative stock imagery.

## Brand kit (edit once, then never per-run)
- Canvas <bg color>, accent <accent color>, ink <text color>; serif display + sans body (loaded via Google Fonts); a thin double frame; brand wordmark top-left; site URL bottom-left.
- Red-ish tone reserved for NEGATIVE numbers only.

## Steps
1. **Queue.** `list_content_posts` status "approved" — keep those without image_url.
2. **Pick the pivot** in each post: the one number, comparison, or sentence the whole post hangs on.
3. **Choose an archetype — VARIETY IS A RULE.** Rotate: hero number · two-bar comparison (claimed vs real) · before/after · two columns · 3-step framework · big quote · proportion dots. Never two consecutive posts with the same archetype.
4. **Compose as SVG/HTML**, render to PNG at exactly 1080×1350 (headless Chrome: --headless=new --window-size=1080,1350 --screenshot). QA the PNG yourself: readable as a thumbnail? one idea? nothing overlapping?
5. **Attach.** `upload_content_media` with the PNG base64, post_id, attach:true — it sets the post's image_url.
6. **Report.** Post → archetype chosen, so the next run can keep rotating.

## Hard rules
- One idea per poster. If it needs explaining, it failed.
- Real numbers from the post only. No emoji. Typography, not photography.

Make it yours

Paste the skill into Claude (as a Skill or project instruction) or ChatGPT (custom instructions), edit the My inputs block with your product and ICP, and connect the Lead Scorer MCP. Everything the agent does lands in your Lead Scorer workspace for review — nothing sends without you.

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