Comparison
Lead Scorer vs 11x
11x publishes its price, which already puts it ahead of half this category. It publishes $3,750 a month, annual commitment mandatory, on a page you can only reach if you already know the URL.
Verdict
Pick 11x if you are replacing SDR headcount and $45,000 a year is cheaper than the people it replaces — that comparison is real and the product is built for it. Pick Lead Scorer if you are the sales team.
What 11x really costs one person
500 new prospects a month, one person, a 3-touch email sequence (1,500 emails).
Advertised
$3,750/month, billed annually — $45,000/year
Real month, one person
$3,750/month, infrastructure included
1.0× — what it says is what it costs, and it is 34× the cheapest complete stack we priced
Lead Scorer, same month
€49/month for the agent — about 1/76th of 11x's monthly price, and 1/45th of the annual commitment. For the 500-prospect month we priced: ≈$251 (Scale plus your own mailboxes).
Billed monthly, cancel anytime. Yearly billing takes 20% off Solo, Pro and Scale: €468, €948 and €1,908 a year (€39, €79 and €159 a month). Optional — monthly still cancels anytime.
Read on 11x's own pricing page. Note that 11x.ai/pricing returns 404: the price lives at /products/alice/pricing, which the homepage does not link to.
11x.aiWhat the advertised price leaves out
- The annual commitment is mandatory. There is no monthly option and no free trial.
- The plan covers up to 5 users — a ceiling, not a floor, which is more honest than most seat models in this market.
- Email infrastructure is included, so unlike the assembled stacks there is no hidden mailbox line.
- No overage rate is published.
- LinkedIn is not listed on the pricing page.
- Vendr reports a median of $55,050/year across real transactions, range $38,250–$89,850. That figure is reported, not a vendor price.
How we priced this
- Scenario
- 500 new prospects a month, one person, a 3-touch email sequence (1,500 emails).
- Infrastructure counted in every total
- 3 mailboxes at 30 emails/day (Google Workspace Business Starter, ≈$21/month) and 2 secondary domains (≈$1.74/month) are counted in every stack, because every vendor leaves them out.
- Billing
- Annual commitment wherever one exists — the assumption most favourable to the vendor.
- LinkedIn cap
- LinkedIn's ~100 invitations/week soft cap means a single account cannot physically work 500 new prospects a month. The totals model 500 by email and ~400 on LinkedIn.
- Exchange rate
- €1 = $1.155 (US Federal Reserve H.10, 2026-08-06). Conversions are marked ≈.
- Limits
- No purchase was made. Every official figure comes from a vendor page read on 2026-08-09; third-party figures are labelled as such and never used as prices.
Side by side
| Feature | Lead Scorer | 11x |
|---|---|---|
| Entry price | €0 · €49/mo with the agent | $3,750/mo, annual commitment mandatory |
| Annual commitment | Optional — monthly cancels anytime, yearly saves 20% | Mandatory — $45,000/year |
| Free tier | Full CRM, forever | None, and no free trial |
| Price discoverable from the homepage | Yes | No — /pricing returns 404, real page unlinked |
| Email infrastructure | Your own inbox via OAuth (≈$7/mo each) | Included in the price |
| LinkedIn channel | Included from €99 (Pro) | Not listed on the pricing page |
| Seats | No minimum, no maximum | Up to 5 users included |
| Published overage rate | Yes — €0.049/credit | Not published |
| Reported real contract value | n/a — list price is the price | Median $55,050/year, range $38k–$90k (Vendr, reported) |
Where 11x beats Lead Scorer
Written by us, about our own product.
- Infrastructure is genuinely included — no mailbox shopping, no domain warm-up, no third vendor. At that price it should be, and it is.
- 11x publishes a number at all, which three of the four pure-play AI SDRs in our survey do not. Hidden URL or not, the figure is there and it is exact.
- The 5-user ceiling means a small team is not repriced per seat — the opposite of Apollo's Organization tier.
- For a company replacing two SDRs, $45,000/year is a defensible line and the product was designed for that comparison, not for ours.
Where Lead Scorer wins
Same standard of evidence, opposite direction.
- €49/month against $3,750/month, for a product with the same shape: source, qualify, write, queue.
- Our price is on a page our own navigation links to.
- No annual commitment anywhere in our plans — yearly billing exists at 20% off, and it is a choice, not a condition of buying. A free CRM tier sits under all of them.
- MCP-native: 104 tools your agent can call, instead of a managed system you brief through a CSM.
- We publish our overage rate; 11x publishes none.
Which one is for you
Pick 11x if…
Funded sales organisations replacing SDR headcount, with an annual budget, a procurement process and enough pipeline to justify $45,000 a year.
Pick Lead Scorer if…
The founder who is the sales organisation.
Frequently asked questions
How much does 11x cost?
$3,750 a month with a mandatory annual commitment — $45,000 a year — read on 11x's own page on 2026-08-09. Worth knowing: 11x.ai/pricing returns a 404 and the real page sits at /products/alice/pricing, which the homepage does not link to.
Do companies actually pay $45,000?
Vendr, which publishes transaction data, reports a median of $55,050 a year across real 11x deals, in a range of $38,250 to $89,850. That figure is reported, not official, and we cite it as such — but it suggests the published number is a floor rather than a ceiling.
Is Lead Scorer really comparable to 11x?
In shape, yes: both run source → qualify → write → queue as an agent rather than a sequencer. In scale, no. 11x is built to replace SDR headcount inside a sales org, with managed infrastructure and a CSM. We are built for one person paying by card. Same job description, different customer.
What is the cheapest way to do this work?
The cheapest complete month we could assemble across 17 tools was $111.34 — Smartlead, Waalaxy and three Google mailboxes, from three vendors, with you doing all the research and writing. 11x at $3,750 is 34× that. Our €49 sits between them and does the research and the writing for you.
Other comparisons
Run your outreach on autopilot with AI agents.
Free CRM forever. The outbound agent from €49/month — it finds the accounts, scores them, writes the messages. Nothing sends until you approve it.