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Getting started
What Lead Scorer is, what happens during your first run, and the two ways to drive it — the app or your own AI agent.
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Lead Scorer is an AI SDR built for solo founders, indie hackers and AI builders who shipped a product and have no distribution yet. You brief it once; agents find real companies, score them against what you actually sell, write the LinkedIn and email messages, and hand you a campaign to approve. Nothing sends until you say so.
It is not a sequencer you feed with a lead list. The agent builds the list, qualifies it, writes the messages, and stops at your approval — which is the only part of the job a machine should not do for you.
Two ways to drive it
- The app
- Sign up, brief the agent in plain language, review runs and approve drafts in the interface. The CRM is free forever, with no credit card and no trial clock.
- Your own agent
- The entire product is exposed as an MCP server with OAuth 2.1. Connect Claude, Claude Code, ChatGPT, Codex or Cursor and drive every action as tool calls instead of learning another dashboard. MCP is included on every plan, free one included.
What a first run looks like
- 1
Brief the agent
Say what you sell, who it is for, and what disqualifies a lead — in plain language. There are no filters to build and no boolean strings to write.
- 2
It discovers real companies
Accounts come from the official French State registry (SIRENE and the INPI RNE), filtered by NAF/APE code, headcount and département. Each one carries a verified SIREN and the actual dirigeant. Web discovery covers the briefs that cannot be mapped to a registry filter.
- 3
You approve the leads
Off-ICP leads are rejected with a written reason before a single credit is spent enriching them. You see what was kept, what was dropped, and why.
- 4
It enriches and scores
Business model, value proposition, target customers, tech stack and hiring signals for the company; verified professional email, personal email and phone for the contact. Then two scores: does the account fit what you sell, and is this the right person to reach.
- 5
It writes, checks, and queues for review
LinkedIn and HTML email steps written by Luna from real profile and company facts. Versioned outreach rules guide each draft; placeholders and email HTML are sanitized before it reaches your queue, and each draft shows its ingredients: the pain point, the enrichment used, and the angle.
- 6
You approve, then launch
Approve in bulk or edit message by message. Set the daily cap and the sending window, and the campaign drips instead of spraying.
There is no auto-send switch. Nothing leaves your account without an explicit approval from you — including when the run was triggered by an agent over MCP.
What you need before you start
- A description of what you sell, in your own words. Two paragraphs beat a form.
- A rough idea of who buys it and what disqualifies a lead — the agent will interview you on the rest.
- For sending email: an inbox connected through OAuth, which takes two clicks and no DNS setup. Included from the Solo plan.
- For sending on LinkedIn: a connected LinkedIn account. Included from the Pro plan.
- Nothing at all if you only want the free CRM or MCP access.