Customer Development

3 guides in this topic.

First 100 Customers #28 Sep 14, 2026 20 min

The First 100 Customers Course #28: How Deel Turned 200 YC Interviews Into Its First 100 Customers

A practical course for using one bounded founder community, exhaustive interviews, direct support, and repeated customer requests to reach an evidence-backed first 100 customers.

#The First 100 Customers Course
#SaaS Distribution
#Customer Development
#Founder-led Sales

SaaS Distribution #12 Aug 29, 2026 18 min

The SaaS Distribution Course #12: How Legora Froze Sales for Six Months, Then Reached $100M ARR

A practical course on turning customer access into a narrow product, pausing premature sales, and reopening distribution only after reliability and focus are ready.

#The SaaS Distribution Course
#SaaS Distribution
#Enterprise AI
#Founder-led Sales

First 100 Customers #11 Aug 24, 2026 20 min

The First 100 Customers Course #11: How Help Scout Turned One Shared Office Into Its First 50 Customers

A source-backed course for finding one concentrated buyer environment, running founder-led problem demos, calling every signup, and turning early access into activation evidence.

#The First 100 Customers Course
#SaaS Distribution
#Founder-led Sales
#Customer Development