Course series

The SaaS Distribution Course

Complete distribution systems, from the first users to scalable channels, economics, constraints, and transitions.

4 lessons From first users to a complete distribution system

SaaS Distribution #5 Aug 17, 2026 19 min

The SaaS Distribution Course #5: How Astral Turned 100M Monthly Installs Into an Enterprise Funnel

A practical course on Astral's proof-led developer distribution system: a narrow free wedge, benchmark content, same-day support, open-source signals, and a paid hosted adjacency.

The SaaS Distribution Course SaaS Distribution Developer Tools Open Source

SaaS Distribution #4 Aug 16, 2026 18 min

The SaaS Distribution Course #4: How Litix Reached 85% of Massachusetts School Districts Mostly Through Word of Mouth

A practical course for turning founder credibility, responsive service, customer advocacy, association trust, and peer proof into a measurable distribution system.

The SaaS Distribution Course SaaS Distribution Vertical SaaS Founder-led Sales

SaaS Distribution #3 Aug 15, 2026 19 min

The SaaS Distribution Course #3: How Orq.ai Turns Enterprise Risk Into a Multi-Channel Growth System

A practical course for connecting founder expertise, intent signals, outbound, partners, champions, technical proof, and analysts into one enterprise distribution system.

The SaaS Distribution Course SaaS Distribution Enterprise Sales Podcasts

SaaS Distribution #1 Aug 10, 2026 15 min

The SaaS Distribution Course #1: How Render Reached $10M ARR Before Spending on Marketing

A step-by-step course on Render's distribution system: underserved segment, fast time-to-value, manual migrations, engineer support, word of mouth, freemium, and unit economics.

The SaaS Distribution Course SaaS Distribution Developer Tools Product-led Growth