First 100 Customers #13 Aug 26, 2026 · 17 min The First 100 Customers Course #13: How Judi Health Turned Union Trust Into $10M ARR With Zero Marketing A step-by-step course for turning narrow high-risk buyers, evidence-led sales, measurable service, and customer references into a path upmarket. The First 100 Customers CourseSaaS DistributionFounder-led SalesCustomer Success