partnerships guides

EN Sep 25, 2026 14 min

Channel Sales: Build a B2B Partner Strategy That Produces Pipeline

Build a channel sales strategy partners can actually use: choose the right model, recruit for fit, enable referrals, set rules, and measure partner pipeline.

SaaS Distribution #21 Sep 13, 2026 20 min

The SaaS Distribution Course #21: How Nimble Turned 25 Microsoft Meetings Into a Global Reseller Channel

A practical course on turning an embedded product, mapped partner relationships, and reseller enablement into a measurable SaaS distribution channel.

SaaS Distribution #20 Sep 12, 2026 19 min

The SaaS Distribution Course #20: How Hugo Built a Three-Channel Loop Around Shared Notes

A practical course on linking organic search, partner distribution, and in-product sharing into one self-serve SaaS growth system.

First 100 Customers #22 Sep 7, 2026 19 min

The First 100 Customers Course #22: How SightCall Turned Weekly Salesforce Visits Into Its First Major Customer

A source-backed course for earning one distribution host, proving an embedded workflow, and converting a partner-owned problem into a first major enterprise customer.

First 100 Customers #12 Aug 25, 2026 17 min

The First 100 Customers Course #12: How Litix Turned 60 Districts Into a Statewide Trust Loop

A source-backed course for turning one trusted first buyer into peer proof, customer density, and an association-led distribution loop without confusing access with traction.