Customer Discovery guides

First 100 Customers #25 Sep 11, 2026 18 min

The First 100 Customers Course #25: How Torii Turned 70 Free Alpha Companies Into Its First Unaffiliated Customer

A source-backed course for separating technology test beds from target buyers, narrowing an enterprise ICP, and proving a first-customer channel with an unaffiliated account.

First 100 Customers #24 Sep 9, 2026 17 min

The First 100 Customers Course #24: How Lodgerin Turned 850 Meetings Into Its First Customer

A source-backed course for using founder-led meetings to find the buyer's live operational burden, switch problems without abandoning the ICP, and earn the first institutional customer.

First 100 Customers #23 Sep 8, 2026 18 min

The First 100 Customers Course #23: How LinkSquares Turned Nearly 100 Buyer Interviews Into Its First 10 Customers

A source-backed course for using narrow buyer interviews, a demoable wedge, paid proof, and stranger revenue to separate interest from a repeatable first-customer motion.

First 100 Customers #20 Sep 4, 2026 16 min

The First 100 Customers Course #20: How Stable Turned Google Drive Into 100 Paying Customers

A source-backed playbook for selling a narrow operational outcome, delivering it manually, and waiting for repeated paid work before writing custom software.

SaaS Distribution #14 Aug 31, 2026 18 min

The SaaS Distribution Course #14: How Nebulock Turned 90 Interviews Into a Six-Week Enterprise Close

A step-by-step course on Nebulock's enterprise distribution system: 90 customer interviews, weekly design partners, repeatable POCs, and procurement mapped before the proof ends.