Topic

Customer Discovery

4 guides in this topic.

First 100 Customers #24 Sep 9, 2026 17 min

The First 100 Customers Course #24: How Lodgerin Turned 850 Meetings Into Its First Customer

A source-backed course for using founder-led meetings to find the buyer's live operational burden, switch problems without abandoning the ICP, and earn the first institutional customer.

The First 100 Customers Course First Customers SaaS Distribution Founder-Led Sales

First 100 Customers #23 Sep 8, 2026 18 min

The First 100 Customers Course #23: How LinkSquares Turned Nearly 100 Buyer Interviews Into Its First 10 Customers

A source-backed course for using narrow buyer interviews, a demoable wedge, paid proof, and stranger revenue to separate interest from a repeatable first-customer motion.

The First 100 Customers Course First Customers SaaS Distribution Customer Discovery

First 100 Customers #20 Sep 4, 2026 16 min

The First 100 Customers Course #20: How Stable Turned Google Drive Into 100 Paying Customers

A source-backed playbook for selling a narrow operational outcome, delivering it manually, and waiting for repeated paid work before writing custom software.

First Customers SaaS Distribution Customer Discovery Manual MVP

SaaS Distribution #14 Aug 31, 2026 18 min

The SaaS Distribution Course #14: How Nebulock Turned 90 Interviews Into a Six-Week Enterprise Close

A step-by-step course on Nebulock's enterprise distribution system: 90 customer interviews, weekly design partners, repeatable POCs, and procurement mapped before the proof ends.

The SaaS Distribution Course SaaS Distribution Founder-Led Sales Customer Discovery